Video Strategy Part 1 – Progressive Content & Special Effects Presentations

The end result of a comprehensive web video strategy is to turn more site visitors into customers. A Progressive Content Layout combined with a Special Effects Presentation is the first set in gaining new customers.

Capture Attention with a Special Effects Presentation – Initially, use a headline or mission statement to instantly let the viewer know what your webpage is offering. The headline should be short and state a major promise or feature you offer. Next, invite the viewer to view the following video (which will be a Special Effects Presentation). This cost effective video is the starting point for a comprehensive strategy to improve your website. Typically, a Special Effects Presentation is a video that’s 30 to 60 seconds in length. Not only are they visually engaging and informative, they get your message out there with the added impact that is achievable only through video. Starting at less than $200, a Special Effects Presentation breathes new life into a static site.

These Special Effects Presentations will significantly improve visitor retention and, by extension, give you a better chance to move your product or service. You can own a Special Effects Presentation for less than $200. Special Effects Presentations are particularly effective when used with a Progressive Content Layout. Progressive Content Layout is a method to lead a website visitor from the beginning of a webpage down to the end message.

Video Strategy Part 2 – Personalize your Company by introducing Management and the Sales Team

Introduce Management and the Sales Force – You can use video as a “force multiplier”. In the physical world you meet with one person at a time. Videos introduce management or sales people virtually. The personalization and persuasion of a video far exceeds that of a picture and a few paragraphs.

For Sales – Using web videos allows you to break the limitations of new clients your sales staff can meet in a day. You will generate more warm leads by using video for a “virtual sales introduction” than relying on a text only webpage. We’ll bring your sale force to life to any visitor clicking on your website.

For Management – Major corporations spend millions to form an image of value and trust. They know that videos represent the most successful form of mass communications. Managers, owners and CEO’s are often used to deliver the corporate message.

An officer or upper manager looking you in the eye and making a promise has far more impact than text only copy. Video played a key role in saving the Chrysler Corporation in the 1980’s. The car maker was on the brink of bankruptcy when ads with Lee Iacocca appeared on TV. With a sincere look and confidence in his voice he stated “If you can find a better car, buy it.”

Partner with Bay Video Marketing to help produce your web based management message and introduce your sales people to potential customers.

Video Strategy Part 3 – Give Information and get Customers in Return

Give Knowledge and Get Customers – Videos produced to educate and inform visitors can have a positive effect on your Google ranking. These types of videos are designed to attract the ever growing “new media” customer base. Each day tens of millions of people use internet videos to research information to make an informed buying decision. A self-hosted video page adding two to four videos a month is one of the best ways to attract these new customers.

It is important that companies providing knowledge videos provide only content of value. They should never be just another form of classical marketing. Most web viewers will discard these videos as just another bias advertisement from a company only interested in sales. Your videos should contain only knowledge which will be of value to people looking to purchase your type of prodcut or service. A knowledge library bestows credibility, trust and authority to a website. A company taking the effort to produce informational videos separates themselves from the competition.

Major Advantages of Self-hosting Videos -

Self-hosting Provides SEO Benefits – If you go to the trouble of producing knowledge videos, why lose any possibility of site ranking by placing them on services like YouTube? When you host your own page you get the ranking credit when someone clicks on your video. You need the ranking a lot more than YouTube!

Exclusivity – Free hosting sites have “Related Videos” which can cause a potential customer to become distracted, leave your video, never to return. When you own your own site you have no competition. You can use the side bars for any promotional or announcements you wish to make.

Turn Your Marketing Budget into a Growth Fund – Print and TV marketing dollars loses value over time. How many ads placed in a newspaper are viewed six months later? Knowledge based videos placed on your website will retain their value since customers can view them anytime. As your library of informational videos grows, so will their value to your client! You’ll be gaining a growing asset rather than diminishing return on your marketing dollars.

Video Strategy Part 4 – Using Videos for Customer and Employee Support

Video for Customer and Employee Support – Videos are a great solution for companies spending significant time and money answering repetitive customer questions. For example, many specialists in the medical field use videos to show patients what to expect from a procedure and how to recuperate after an operation. Companies like HP and Ford have videos showing everything from replacing a hard drive to explaining new car sensor technology. They streamline sales and support and the savings you’ll receive can greatly reduce the cost of implementing a comprehensive web video strategy.

“How To” videos are being used by companies both large and small. From Sony hosting tutorials and course videos to Q&A segments from a heart surgeon, videos save considerable dollars and man hours which would otherwise be devoted to customer service.

Employee training also benefits from company specific videos. We can record any actions taken on computer screens, along with commentary audio, so your staff will always have reference videos for mission critical software. We can also videotape repairs on products or record complex manufacturing techniques. Freeing up internal resources by using video for training and customer service can save enough money to offset the cost of employing a complete video strategy.

With the addition of their customer support videos TCE has transformed their website from a static picture text format to an interactive new media platform. Potential clients looking for the latest in security cameras will appreciate the information gleamed from the video library and those who are already customers will benefit from the customer support videos. With their 4-Point Video Strategy TCE has set themselves apart from the competition.

Back to the Basics

At this point we’ve given you lots of facts and stats on how Web Video can significantly improve business. If you think about it, such a conclusion should not be surprising. This is a world where television and movies are deeply rooted from birth in our social conditioning. It’s up to you to realize the vision and start using videos to take your website and its vast potential to the next level. We hope we’ve provided enough reason to choose Bay Video Marking as your partner in that goal.

Contact Us to see how a Bay Video Marketing solution can improve your business.